A mood of personal re-evaluation prevails, as reflected in consumer attitudes.
Always a factor during periods of global unrest, consumers evaluate purchase decisions by a higher set of standards.
Products and services that she can connect with emotionally have a better chance of appealing to her more moderate mood.
Conscious consumption means quality products... with integrity.
Authenticity and genuine quality materials become more important as consumers seek to re-connect with the past.
Environmental issues, humane treatment of workers, and good moral standings become important in her selections.
Consumers look to the past for a new sense of elegance and a return to quality.
Products need to connect with the consumer on more than price alone.
