Thursday, July 8, 2010

CONSCIOUS CONSUMING







A mood of personal re-evaluation prevails, as reflected in consumer attitudes.


Always a factor during periods of global unrest, consumers evaluate purchase decisions by a higher set of standards.


Products and services that she can connect with emotionally have a better chance of appealing to her more moderate mood.


Conscious consumption means quality products... with integrity.


Authenticity and genuine quality materials become more important as consumers seek to re-connect with the past.


Environmental issues, humane treatment of workers, and good moral standings become important in her selections.


Consumers look to the past for a new sense of elegance and a return to quality.


Products need to connect with the consumer on more than price alone.

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