Consumers have greater expectations when spending money during tough economic times.
Social networking heavily influences the way people are shopping; Whether texting photos of the item and sending it to friends for approval or just shopping "deals," online technological advances are impacting sales.
Staying up to date on the latest trends in media, technology and culture has never been more important to retailers for the way they market their businesses.
Consumers know that they hold the cards when it comes to finding the best deals and expect above average customer service when they do make it out to a store.
Stores are striving to provide positive shopping experiences for consumers by acting as personal shoppers; going above and beyond to find the item that she is looking for, texting clients when alterations are in, and shipping products directly to homes if an item is out of stock is becoming the norm.
